A catchy slogan, but what does it mean?
According to Kyle, it’s all about helping individuals reach their health and fitness goals. “Real people are the everyday Australians: the mums and dads, grandparents and young people. Anyone who wants to boost their self-esteem, improve their health or maintain their fitness,” he says. “iGym is for everyone from beginners to professional athletes, whether you are looking for support, instruction or just a great fitness community.”
Kyle explains that “real fitness” is all about your personal goals and what they mean to you. “[Real fitness] represents the unique goals and ideals that we all have: it’s maintaining a healthy lifestyle; losing those extra kilos that came along with the stress of life; improving health outcomes and managing chronic illness; being less injury prone and improving longevity; it’s community.”
“In a nutshell,” he says, “real fitness is whatever is important to you. And what’s important to you is important to us.”
Sounds almost too good to be true but there are too many member testimonials to dispute it, so it must be working.